Marketing to Mums

Marketing to Mums Author : Katrina McCarter
Release : 2016-08-10
Publisher : Katrina McCarter
ISBN : 9780994634108
File Size : 62.78 MB
Format : PDF, Mobi
Download : 855
Read : 227

Mums are the powerhouse of the Australian economy - they're responsible for more than 80 per cent of consumer spending. How well do you know them? Whether you are a small business owner who needs to increase sales on a low budget, or a corporate marketing manager, wondering why you're not selling more of a certain product, award-winning businesswoman Katrina McCarter has important information that can help you become more profitable. Marketing To Mums offers a simple 8-step framework that shows you how to successfully market your product or service to mums. - Recognise the diverse nature of mums - Avoid the nine mistakes most businesses make - Attract mums to your business, then turn them into raving fans - Harness the power of social media and word of mouth advertising - Grow your business through partnerships By understanding who mums really are and how they make decisions, you will increase sales and improve your bottom line without breaking the bank.

Marketing to Mums

Marketing to Mums Author : Jessie Wilson
Release : 2017-11-29
Publisher : Createspace Independent Publishing Platform
ISBN : 9781545569658
File Size : 21.75 MB
Format : PDF, ePub
Download : 681
Read : 498

Mums hold the key to the kingdom, influencing over 250 billion in consumer spending each year. But how well do you really know and understand them? Many brands struggle to resonate with mums in their advertising and marketing efforts, relying on simplistic assumptions and outdated stereotypes to reach this lucrative demographic. This practical, hands-on guide covers the essential topics and tools every business owner and marketing manager needs to earn mums' trust and secure their brand loyalty. Written by a widely respected insight professional with over 15 years' experience advising companies on their marketing strategies, this book looks at the specifics of what drives marketing success. It provides readers with a step-by-step guide through the entire marketing process, from obtaining customer insight and creating strategies based on those insights, through to tactics, execution and evaluation. With plenty of case-studies from winning companies that are well-loved and respected by mums, Marketing to Mums shows readers how to: Position products to appeal to mums Size up competitors Develop and execute effective marketing plans Get mums talking about a product or brand Deal with problems when something goes wrong ...And much much more!

Marketing to Mums

Marketing to Mums Author : Jessie Wilson
Release : 2017-12-06
Publisher : Createspace Independent Publishing Platform
ISBN : 9781981107490
File Size : 68.67 MB
Format : PDF, ePub, Mobi
Download : 619
Read : 198

Mums hold the key to the kingdom, influencing over 250 billion in consumer spending each year. But how well do you really know and understand them? Many brands struggle to resonate with mums in their advertising and marketing efforts, relying on simplistic assumptions and outdated stereotypes to reach this lucrative demographic. This practical, hands-on guide covers the essential topics and tools every business owner and marketing manager needs to earn mums' trust and secure their brand loyalty. Written by a widely respected insight professional with over 15 years' experience advising companies on their marketing strategies, this book looks at the specifics of what drives marketing success. It provides readers with a step-by-step guide through the entire marketing process, from obtaining customer insight and creating strategies based on those insights, through to tactics, execution and evaluation. With plenty of case-studies from winning companies that are well-loved and respected by mums, Marketing to Mums shows readers how to: Position products to appeal to mums Size up competitors Develop and execute effective marketing plans Get mums talking about a product or brand Deal with problems when something goes wrong ...And much much more!

Applied Strategic Marketing

Applied Strategic Marketing Author : Karel Jan Alsem
Release : 2019-03-08
Publisher : Routledge
ISBN : 0429446993
File Size : 42.8 MB
Format : PDF, Mobi
Download : 126
Read : 949

This book, originally published in Dutch, provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with identifying the value proposition, it moves on to the situational analysis that underpins the corporate strategy, and finally details the overall implementation and creation of a customer and brand values. Applied Strategic Marketing equips the reader with the necessary tools and techniques to develop and deliver a thorough and effective marketing strategy. With a broad range of international case studies that bring the theory to life, this well-renowned and updated translation is vital reading for undergraduate and postgraduate students of marketing management and strategic marketing. It should also be of interest to marketing practitioners who want a clear overview to aid them in the planning process.

Flourish for Mums

Flourish for Mums Author : Sonia Bestulic
Release : 2021-04-07
Publisher : Simon and Schuster
ISBN : 1922387991
File Size : 51.99 MB
Format : PDF, Kindle
Download : 744
Read : 888

This book is a warm hug for mothers. Motherhood is a personal journey of self-discovery. A mix of feeling delight and wonder, to challenged and overwhelmed – often, all in one day! FLOURISH for Mums is your perfect companion to cultivate 21 healthy ways to let go of unrealistic expectations and create space to celebrate your unique parenting pathway. Filled with uplifting anecdotes and supportive strategies, while busting big misconceptions – this is personal, yet universal in its strong, yet gentle messages. Handbag friendly and always ready to provide a dose of inspiration. Dear mum, it’s time to relax – replenish - FLOURISH.

The Mother Of All Opportunities

The Mother Of All Opportunities Author : Katrina McCarter
Release : 2019-09-09
Publisher :
ISBN : 9781925921243
File Size : 88.19 MB
Format : PDF, Mobi
Download : 386
Read : 801

Mothers are the driving force of the global economy. They control 80 per cent of consumer spending. Yet they feel misunderstood and undervalued. In a time when there is mounting pressure to deliver increased growth, profits and market share, this book shines a light on the global opportunities which abound for brands willing to invest in deeply understanding this powerful and influential shopper. Fast track your brand and gain a competitive advantage in your category by gaining critical insights into this under exposed market.

The Mother of All Marketing Systems Volume 2

The Mother of All Marketing Systems Volume 2 Author : Brian Cassingena
Release : 2009-01-11
Publisher : Lulu.com
ISBN : 1409254399
File Size : 32.68 MB
Format : PDF, Kindle
Download : 543
Read : 384

If you've ever wanted to get all the tested and proven cash-spitting tips and tricks in one place, at one low price, then you're in the right place. From product launches to the public domain, it's all here for you.

Australian Hotelier

Australian Hotelier Author :
Release : 1998
Publisher :
ISBN :
File Size : 34.43 MB
Format : PDF
Download : 100
Read : 904

Marketing/communications

Marketing/communications Author :
Release : 1969
Publisher :
ISBN :
File Size : 88.43 MB
Format : PDF, ePub, Mobi
Download : 522
Read : 959

Admap

Admap Author :
Release : 2009
Publisher :
ISBN :
File Size : 51.64 MB
Format : PDF, Kindle
Download : 735
Read : 837

Produce Marketing Almanac

Produce Marketing Almanac Author :
Release : 1979
Publisher :
ISBN :
File Size : 31.79 MB
Format : PDF, Mobi
Download : 778
Read : 1251

Marketing

Marketing Author :
Release : 2009
Publisher :
ISBN :
File Size : 24.23 MB
Format : PDF, ePub, Mobi
Download : 509
Read : 529

Marketing Research

Marketing Research Author : Alvin C. Burns
Release : 1998
Publisher :
ISBN :
File Size : 78.51 MB
Format : PDF, ePub, Mobi
Download : 715
Read : 1166

Mainstream, undergraduate text for Marketing Research course with special applications to SPSS for Windows.

Marketing Communications

Marketing Communications Author : Patrick De Pelsmacker
Release : 2010
Publisher : Financial Times/Prentice Hall
ISBN :
File Size : 70.42 MB
Format : PDF, Kindle
Download : 100
Read : 535

Marketing communication has an overwhelming impact on both society and business. This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications practice in a European context.

Marketing to Women Around the World

Marketing to Women Around the World Author : Rena Bartos
Release : 1989
Publisher : Harvard Business Review Press
ISBN :
File Size : 70.58 MB
Format : PDF, Mobi
Download : 779
Read : 368

Looks at women's changing role in the international marketplace, analyzes the demographics of ten countries, and discusses how women's attitudes differ around the world

Experiential Marketing

Experiential Marketing Author : Shaz Smilansky
Release : 2009
Publisher : Kogan Page Limited
ISBN :
File Size : 45.72 MB
Format : PDF, Docs
Download : 365
Read : 336

This text looks at the new experiental marketing era which focuses on giving target audiences a brand-relevant customer experience that adds value to their lives.

Annual Editions: Marketing

Annual Editions: Marketing Author : John E. Richardson
Release : 2005
Publisher : McGraw-Hill/Dushkin
ISBN : 9780073528366
File Size : 23.26 MB
Format : PDF, ePub, Mobi
Download : 468
Read : 1271

This twenty-eighth edition of ANNUAL EDITIONS: MARKETING provides convenient, inexpensive access to current articles selected from the best of the public press. Organizational features include: an annotated listing of selected World Wide Web sites; an annotated table of contents; a topic guide; a general introduction; brief overviews for each section; a topical index; and an instructor’s resource guide with testing materials. USING ANNUAL EDITIONS IN THE CLASSROOM is offered as a practical guide for instructors. ANNUAL EDITIONS titles are supported by our student website, www.dushkin.com/online.