Horrockses Fashion was one of the most respected ready-to-wear labels of the 1940s and '50s. This book tells the story of the iconic label, illustrating its role in the history of the British high street, while exploring the connections between couture and ready-to-wear fashions in the post-war decades.
This volume, consisting of papers originally delivered at the Sport and Fashion symposium in 2011, celebrates the connection between sport and the clothes and fashion which are associated with certain sporting activities. Articles include a study of Olympic swimming costumes, women's sport during the inter-war period, the use of sportsmen by clothing industries for brand marketing, and the aesthetic significance of certain items of clothing, specifically the shirt worn by Maradona during the 1986 Argentina-England World Cup quarter final. For more information, visit: www.maney.co.uk/journals/cos
A comprehensive, visual survey of fashion drawing in the twentieth century offers four hundred images illustrating the development of fashion as seen through the works of the greatest illustrators of the period.
The next book in the successful Style Me Vintage series is designed to inspire re-enactors and all those vintage aficionados who admire the classic looks of the 1940s. This beautiful and accessible book looks at how to source and put together 1940s outfits – from how to create the elaborate hairstyles and how to apply the correct make-up to sourcing the right accessories and authentic clothing, even undergarments. Featuring beautiful original photography, as well as inspirational vintage images, this beautiful book offers plenty of tips on getting the details right. Whether you are a fan of the make-do-and-mend looks of the wartime years, or a latter-day glamourpuss wishing to emulate the New Look styles of the post-war era, this book will inspire.
The first edition of this book established itself as required reading for all those interested in the development of the fashion business. There are other books on contemporary dress, but this account gives particular weight to the commercial organization of the industry; from designer and textile manufacturer right through to the consumer. This completely revised edition brings the story up to the 1990s with new text, 280 illustrations and 16 color plates. Fashion in this century has ceased to be the private domain of the wealthy. The era when such names as Worth, Paquin and Sciaparelli could dominate has given way to one where style and 'look' can be taken from a host of various sources: designers and manufacturers, department and chain stores, the boutiques or the streets. This established reference work looks behind the scenes for an understanding of the social, economic and technical changes that have caused this revolution. It is a story of fashion shocks: two world wars, the impact of new fibers and manufacturing techniques, and the succession of youth explosions: mini-skirts, punk and sportswear. The narrative is based on research into the history of couture houses, retailers and manufacturers and the authors' experience and contact with the fashion business.
The Archive of Art and Design at the Victoria & Albert Museum contains Britain's foremost collection of primary source material relating to art and design, particularly of the twentieth century. Established in 1978, the Archive holds over 200 archives created by individual artists, craftspeople and designers and businesses and societies involved in the manufacture and promotion of art and design products. The Guide describes each archive in detail, offering information about its creator, its contents, and related sources held both inside and outside the V&A Museum. It is an invaluable reference text for everyone with an interest in studying British art and design.
An essential sourcebook of prints from a key fashion decade. The 1950s was the decade when an analytical approach to design, with a lightness and freshness, combined with whimsical imagery and idiosyncratic subject matter. Showcasing hundreds of print designs, this book celebrates the heyday of postwar fashion design. From Lucienne Day and Robert Stewart to Maija Isola of Marimekko, the designs and influences of the print icons of the time are all covered. In addition to finished prints, the book contains exclusive illustrations and original artworks. The major themes of the period are explored, including: narrative and novelty; abstraction, exploring the distorted and attenuated forms used in print; artistic licence and the influence of contemporary art on fashion print; and finally kinetic prints that capture the influence of the era’s ‘mobiles, doodles and spasms’. Each short chapter introduction is followed by a range of illustrations with captions to give provenance and relevance, making this a unique sourcebook for contemporary designers and students.
LIFE Magazine is the treasured photographic magazine that chronicled the 20th Century. It now lives on at LIFE.com, the largest, most amazing collection of professional photography on the internet. Users can browse, search and view photos of today’s people and events. They have free access to share, print and post images for personal use.
Nothing epitomizes the look of the 1950s more for women than the hour-glass silhouette of the tightly fitted bodice and full skirt. This ubiquitous style - first introduced in 1947 with Dior's New Look - was so widely adopted by the mid-50s that it came to define the decade. This practical book introduces and explores the styles and construction techniques used in the 1950s. Step-by-step instructions and photographs demonstrate how to achieve a well-finished and authentic look using equipment easily obtainable at home. Chapters explain the processes from fabric selection, cutting out and preparation through to garment assembly using traditional techniques for creating the silhouette of the day. There are photographs and analysis of original pieces from private collections and museum archives and scaled patterns that have been standardized to a modern size 12 and can be graded up and down in size. With patterns and instructions for making your own bullet bra and girdle, each project includes a materials and equipment list and a section on specialist stockists and suppliers. Additional chapters include practical advice on measuring and fitting, and how to create the 1950s look. Aimed at students, teachers of costume, re-enactment societies and costume designers for TV, theatre and film and superbly illustrated with 300 colour photographs and 14 patterns.
More than a footnote to the Second World War, or a foreword to the youth-obsessed exhilaration of the Sixties, the Fifties was a thrilling decade devoted to newness and freshness. The British people, rebuilding their lives and wardrobes, demanded modern materials, vibrant patterns and exciting prints inspired by scientific discoveries and modern art. Despite the influence of glamorous Paris couture led by Dior, home-grown fashion labels including Horrockses and the young Queen Elizabeth's couturier Norman Hartnell had an equally great, if not greater impact on British style. This book, written by an assistant curator at the Victoria and Albert Museum, is a fascinating look back to the days when post-war Britain developed a fresh sense of style.
This book examines the decline of the cotton textiles industry, which defined Britain as an industrial nation, from its peak in the late nineteenth century to the state of the industry at the end of the twentieth century. Focusing on the owners and managers of cotton businesses, the authors examine how they mobilised financial resources; their attitudes to industry structure and technology; and their responses to the challenges posed by global markets. The origins of the problems which forced the industry into decline are not found in any apparent loss of competitiveness during the long nineteenth century but rather in the disastrous reflotation after the First World War. As a consequence of these speculations, rationalisation and restructuring became more difficult at the time when they were most needed, and government intervention led to a series of partial solutions to what became a process of protracted decline. In the post-1945 period, the authors show how government policy encouraged capital withdrawal rather than encouraging the investment needed for restructuring. The examples of corporate success since the Second World War – such as David Alliance and his Viyella Group – exploited government policy, access to capital markets, and closer relationships with retailers, but were ultimately unable to respond effectively to international competition and the challenges of globalisation. The chapters in this book were originally published in Business History and Accounting, Business and Financial History.
"Twentieth-Century Pattern Design combines photographs - including many newly published images - with soundly researched text, creating an essential resource for enthusiasts and historians of modern design. The book also serves as a creative sourcebook for students and designers, inspiring new flights of fancy in pattern design."--Jacket.