Shares the secrets of creating innovative marketing approaches, explaining how to find success by building good ideas right into a product or service and emphasizing the importance of creativity, initiative, and strategy.
Read Free Prize Inside and learn how to create something incredible that your customers won't be able to resist. Make something happen! Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside - something small yet precious - it became irresistible. In his new book, Seth Godin shows how you can make your customers feel that way again. Here's a step-by-step way to get your organization to do something remarkable: quickly, cheaply and reliably. You don't need an MBA or a huge budget. All you need is a strategy for finding great ideas and convincing others to help you make them happen. Free Prize Inside is jammed with practical ideas you can use right now to MAKE SOMETHING HAPPEN, no matter what kind of company you work for. Because everything we do is marketing - even if you're not in the marketing department.
How to find the soft innovation that will make your product, service, school, church, or career worth talking about. We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin's 200,000-copy bestseller Purple Cow taught the business world, the old ways of marketing simply don't work anymore. The best way to sell anything these days is through word of mouth and the only real way to get word of mouth is to create something remarkable. Free Prize Inside, the sequel to Purple Cow, explains how to do just that. It's jammed with practical ideas you can use right now to make your product or service remarkable, so that it will virtually sell itself. Remember when cereal came with a free prize inside? Even if you already liked the cereal, it was the little plastic toy that made it irresistible. Godin explains how you can think of a bonus that will make your customers feel just as excited, no matter what business you're in. Consider these free prizes: • The Tupperware party, which turned buying plastic bowls into a social event • Flintstones vitamins, which turned a serious product into something fun • The free change-counting machine at every Commerce Bank branch • The little blue box from Tiffany, which makes people happy before they even open it This book offers a way to create free prizes quickly, cheaply, and reliably and persuade others in your organization to help you bring them to life.
Seth Godin, one of today's most influential business thinkers, writes bestselling books like Purple Cow and All Marketers Are Liars. And in between those annual books he delivers a daily stream of ideas on one of the world's most popular blogs. Collected here for the first time are eight years of his very best blog posts, magazine columns, and e-books. Small Is the New Big offers ideas and stories that can change how you work, what you buy, and how you see the world. It's an entertaining snapshot of Godin's fiercely original brain. Who else would argue that Fluffernutter was a brilliant business model? That we need a service that charges to send e-mail? That you can learn more about design at Hershey Park than at an Apple store, and more about marketing at a summer camp than at b-school? All of these riffs add up to a few essential themes: Small is the new big because big has gone from a huge advantage to a liability. Authentic stories spread and last, but lies get exposed faster than ever. The ability to change fast is the single best asset for any person or organization. Aretha was right: Respect is the secret to success. It's easier than ever to become remarkable. There's no excuse for sticking with mediocrity.
Market more successfully-with thousands of powerful, persuasive words. This reference is for anyone who needs to write effective marketing copy-for ads, catalogs, brochures, letters, press releases, displays, fundraising materials, and more. With thousands of entries, it does the brainstorming for you-and sparks ideas that stand out in a sea of hype. -Three A-to-Z sections: descriptive words, promotional words, and words organized by industry (cosmetics, food, travel, computers, etc.) -Extensive synonym lists for frequently used marketing words: 45 words for big; 19 words for authentic; 27 words for clean; 46 words for money; ... and 10 words for purple -Additional lists of Related Words and Phrases, Expressions, Symbols, and Antonyms -Also features A Concise Guide to Copywriting, with chapters on consumer psychology; tricks of the trade; grammar and style tips; and 7 Qualities that Make a Great Copywriter
"Bill Carmody has collected more useful information about online promotions than anyone, ever. We made this stuff up as we went along. Bill wrote it down. I can't imagine someone even considering doing an online sweepstakes or game of skill without reading this book first." -Seth Godin, creator of the world's first online promotion (in 1989) Author of "Purple Cow" and "Free Prize Inside" "Effective promotions drive sales Knowledge about promotions is money. Bill Carmody shows you how online promotions can integrate your marketing efforts and measure their effectiveness. He offers a bag full of practical and strategic tips that will change the way you approach the www.promotions space." - Tim Sanders, author of "Love is the Killer App: How to Win Business and Influence Friends" and Leadership Coach at Yahoo! Inc.
Do you have a million-dollar idea but aren't sure how to make it a reality? Young entrepreneur Pete Williams can show you where to start! Pete Williams has been referred to as Australia's Richard Branson. At just 21 years of age, Pete embarked on a highly publicised and successful entrepreneurial venture, to sell the Melbourne Cricket Ground, in pieces! In How to turn your million dollar idea into a reality, Pete passes on the techniques he used to sell the G, including: developing your idea to reach a hungry market achieving maximum sales for minimal expense using publicity and leverage structuring your business to suit your lifestyle pricing your products and services for maximum sales tapping into a worldwide market online using networking and team force to build your business. Readers will also gain access to a wealth of free material on Pete's website, including discounts on his marketing seminars and products.
"I’ve always said that education without execution is justentertainment – and Lior illustrates this beautifully in hisbook. It is important to learn HOW to implement a successfulCustomer focus strategy and you need knowledge and process to do itwell. Read this book and learn."--Tim Sanders, Author of "Loveis The Killer App" "Lior brings original thought to the world of business, ideasdrawn from reality, based on solid observations with the clearobjective of helping people make money. Read this andprofit."--Jerry Vass, Author of "Soft Selling in A Hard World" andPresident Vass Consulting "You might not like this book. It's not filled with easyshortcuts and feel-good platitudes. BUT, when you're ready to walkthe walk and not just talk the talk) about treating your customersright and growing your business, Lior's book is a fine place tostart down that rarely-followed, very profitable path."--Seth GodinAuthor, Purple Cow & Free Prize Inside "Lior Arussy is a true customer advocate. This book is amust-read for anyone who knows that the only sustainablecompetitive advantage is to create a unique and meaningful customerexperience."--Ginger Conlon, Editor-in-Chief, CRMmagazine According to Strativity's 2003 CEM global study, 45% ofexecutives surveyed do not believe they deserve thecustomer’s loyalty. Following a decade of customer-centricbooks, the market is in a state of crises with over 50% customerfocused projects fail. Passionate and Profitable is a newbook that takes a critical look at the state of thecompanies’ commitment to customers and exposes the fatalmistakes companies make and the lip service they pay to theircustomers. Full of examples and statistics, Passionate andProfitable argues that customer strategies success depends onmaking serious tough choices and not cosmetic works. It is thosetough trade offs that will help companies unleash their passion forcustomers and in return, increase their profitability andsales.
In an era of economic stress, rapid change, and social networking, customers are distracted, disgruntled, and harder to please than ever. Picky, Fickle, Vocal, Wired, and Vain - they have very little tolerance for error and are ready to spread the word quickly over the internet when things go wrong. If a company s customer service doesn t adapt to these new conditions, they will get burned by bloggers and viral videos that can severely damage their reputation. This book describes exactly what today s customers expect and how to give it to them. In Wired and Dangerous, Bell and Patterson provide a tested formula for restoring balance to the customer relationship by establishing what they call “Service Calm”. The three steps to Service Calm sound simple, but they draw on sophisticated psychological principles and are profound in application: 1) Deal with Self, 2) Deal with Customer, 3) Deal with Context.
A savvy examination of where people and value meet, creating the opportunity for fraud An essential reference for all business professionals, Detecting Fraud in Organizations: Techniques, Tools, and Resources explains the process of how people commit fraud, as well as how to prevent and stop fraud from occurring in your organization. Organized by business processes which succinctly describe how fraud manifests itself on a daily basis, the authors explain ways in which everyone can help guard against fraud by familiarizing themselves with its building blocks and methods used to perpetrate and conceal it. Filled with situational examples the book is accompanied by a website featuring fraud simulations, business process maps, and other useful tools for combating fraud. Focuses on the people who perpetrate fraud and those who are tasked with preventing and detecting it Uniquely organized by business processes for more relevance and easier understanding by those people working within organizations Shows how subtle factors play a large role in identifying and ferreting out fraud in addition to the traditional knowledge of fraud schemes giving people and organizations the edge they need to be successful in prevention and deterrence Companion website includes additional fraud simulations, business process maps, and useful tools The price of fraud can be devastating to your business. Detecting Fraud in Organizations: Techniques, Tools, and Resources equips you and others in your organization with essential information and tools necessary to proactively catch fraud, reduce losses, improve efficiencies and develop actionable controls.
V is for Vulnerable by Seth Godin is a full-color ABC book for grown-ups, with a powerful message about doing great work. V is for Vulnerable looks and feels like a classic picture book. But it's not for kids, it's for hardworking adults. It highlights twenty-six of Seth Godin's principles about treating your work as a form of art, with illustrations by acclaimed cartoonist Hugh MacLeod. A sample: A is for Anxiety, which is experiencing failure in advance. Tell yourself enough vivid stories about the worst possible outcome and you'll soon come to believe them. Worry is not preparation, and anxiety doesn't make you better. F is for Feedback, which can be either a crutch or a weapon. Use it to make your work smaller, safer, and more likely to please everyone (and fail in the long run). Or use it as a lever to further push you to embrace what you fear and what you're capable of. This is unlike any previous Godin book and makes a great gift, both for loyal fans and those who've never read him before. Seth Godin is the author of thirteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change including Permission Marketing, Purple Cow, All Marketers are Liars, The Dip and Tribes. He is the CEO of Squidoo.com and a very popular lecturer. His blog, www.sethgodin.typepad.com, is the most influential business blog in the world, and consistently one of the 100 most popular blogs on any subject.
From the bestselling author of Linchpin, Tribes, and The Dip comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world. Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward. Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human. Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you've been seeking to share all along. With this book as your guide, you'll learn to dance with your fear. To take the risks worth taking. And to embrace the empathy required to make work that contributes with authenticity and joy.
-- An experienced advertising writer tells how to better communicate Christ in a media-savvy world. -- Professional tips on how to share using the features, advantages and benefits of giving your life to Jesus -- Learn how to make your testimony as memorable as your favorite television commercials. If the good news of Jesus Christ is so great, why are so many more people buying breakfast cereal than are going to our churches? Christ is far more exciting than any part of a complete breakfast, and God can do a lot more for you than eight essential vitamins and iron! This delightful book is about how we can make our witness as memorable and irresistible as the gospel message itself.